I’ll be speaking at ALA

alaI will be speaking at ALA this summer.   I have the privilege of participating in a day-long preconference, Building Communities through Innovative Applications of Technology, to take place at the Swissotel on Friday, July 10. The link to the event on ALA’s website does not list my name, so I might wear a bald wig to make people think I’m Tony Tallent. ;-)   I will be presenting with the following esteemed librarians:

John Blyberg, Assistant Director, Innovation & User Experience, Darien (Conn.) Library

Sandy Farmer, Manager, Central Youth Services, Houston (Tex.) Public Library

Glenn Peterson, Founder, EngagedPatrons.org

Aaron Schmidt, digital initiatives librarian , District of Columbia Public Library

    We’ll be talking about innovative uses of technology to build communities in libraries.  The schedule includes presentations by the speakers as well as breakout sessions for brainstorming.  This should be a fun day and I’m looking forward to it!

    Podcast tour of gallery!

    I’m very excited to share that our Jeffrey R. Krull Gallery page now has a podcast tour of current exhibits!

    galleryOnce you get to the gallery page, click on the Gallery Tour podcast link.  Next click on Gallery Tour to open an MP3 which you can listen to on your computer, or transfer to an MP3 player.

    These podcasts will be invaluable to people looking at the Gallery page, or people who are touring the Gallery.  Pieces in the gallery which are described in the podcast are marked with a little earphone, so visitors will know which piece to look at as they listen to the podcast.

    Congratulations to Lesley Lundgren, our Exhibits Coordinator, who put her Library 2.0 skills to work to make this multimedia experience happen!

    Exciting uses of 2.0 at ACPL

    I’ve had two conversations in the past two days which caused me to want to jump up and cheer!

    One of our branch managers has had the challenge of integrating a huge population of recent immigrants into her library community. The branch staff have been doing a lot of training to learn more about the newcomers and their culture. One of the manager’s ideas is to create a blog which will represent her branch virtually. Yesterday she told me she is thinking about creating some videos where the new immigrants are interviewed and they talk about the library. I think it will be wonderful for her patrons to see people from their country, speaking in their own language, bridging the gap that exists between them and the staff who are trying to help them become accustomed to the library environment. I told her how to create videos using her Canon Power Shot and Windows Movie Maker, and that then she would simply upload them to YouTube and post them on the blog. I’m really looking forward to seeing how they turn out.

    Another staff member, who maintains the Jeffrey R. Krull Gallery blog, plans to upload podcasts which patrons can listen to as they walk through the gallery. As I understand it, most art museums offer podcasts for their patrons to listen to. So she will be adding podcasts to the blog soon. I also suggested that she check into a way to putting the podcasts on devices that patrons can borrow and use, then return. Of course there is the scary theft issue, but I’m sure we can deal with that. Heck, if Darien can loan out Kindles, we can surely loan out MP3 players.

    I am a Library Society of the World “Shover and Maker”

    The American Heritage Dictionary of the English Language, Fourth Edition, defines plucky as “having or showing courage and spirit in trying circumstances”. I attribute this rather positive character trait to my title because I am brave despite my own self. At the risk of opening myself up to a world of ridicule (which would be deserved) I will tell you that the only one who keeps me from becoming THE most world-famous, most awesome librarian EVER, is me. :-)

    Despite the plaguing self-doubt that I experience almost daily, I have managed to do something in my position as Technology Librarian at the Allen County Public Library that I think is useful *and* fulfilling: I make videos of myself and put them on YouTube.  Do I know how to have fun or what?

    Deb Noggle, one of our branch managers sent me an e-mail the other day that was so complimentary of these videos, but she describes very well what they accomplish:

    Melissa,
    I know I e-mail you about this almost weekly, but I just have to tell you how exciting it is watching you become the face of the ACPL.  You exude knowledge, helpfulness, and a genuine friendliness in your weekly video of events.  It’s really great that there is a person that patrons can watch and feel like they’re making a connection with.  You talk to the camera like you are someone’s next door neighbor giving out helpful advice about what’s going on for the weekend!  I really enjoy watching your spots each week, and can definitely see a progression of comfort level for you—and that is something that’s not really easy for everyone to do.  It just keeps getting better and better.
    This is really great work.  (And I will try to stop stalking you with my weekly messages!)
    DN

    My goal in making these videos to is make a personal-feeling connection with patrons to tell them about stuff they don’t want to miss at the library. I hope that’s what they’re getting. I’m feeling pretty good about them.

    When my manager asked me to start doing them, I told him, “I always wanted to do commercials!” This was not completely untrue. I grew up with TV and was a reluctant reader, and in my kid imagination I always thought it would be cool to do commercials or act. A couple of years ago, I did some community theater, and really enjoyed it. So my stagefright and camerafright, if I ever had any, are nonexistent; and I really do feel comfortable in front of the camera. I have quite an imagination, and I just try to translate that into my videos. Maybe it’s good that the childlike part of my brain never quite went away!

    Book Talk PSA

    This is a promotional video I made about Book Talk, ACPL’s reader’s advisory service powered by Bookletters.  It should be up on a slide on the homepage soon.

    A call to action (but not what you’d first think)

    One of my fellow Twitterers, a local guy who isn’t a librarian, but a web geek, sent out a tweet today about calls to action on websites.  I’m not a developer so I didn’t know what it was, but @jpmitchell’s tweets are generally useful and interesting to me so I read it.  The article talks about those great big old buttons on websites we all know and use, which get us to download their stuff, or start a blog or create your own music station.

    calltoaction1

    I am not a web developer and would never presume to tell one what to do, but I do like this approach.  I think it would be neat for libraries to use this concept to point patrons to virtual services they want to promote.

    How could your library use this in its virtual space?

    Libros en Español

    Today I encountered some challenges when creating and publishing our Libros en Español Book Talk newsletter.  Several of the titles I wanted to add didn’t have Spanish-language blurbs.  It’s not acceptable in my opinion to have an English-language blurb on a booklist created for native speakers of other languages.  These are the steps I took to correct the page.

    1. Edit newsletter.
    2. Copy and paste ISBN into “Add Reviews” box.
    3. Copy the English-language review from the review box.
    4. In a new tab or window, go to Google Translate.
    5. Paste the English language text into the box, select English to Spanish, click Translate.
    6. Copy and paste the Spanish-language translation into the Bookletters review box. Delete the English-language text if you do not want it to appear on the webpage, or paste the English text below the Spanish.
    7. Click Submit.
    8. Click Update in the newsletter editor.

    I also found that Spanish-language titles can be difficult to point to in the catalog. To create correct links, I followed these steps.

    1. While editing the newsletter, click on List Editor.
    2. Choose ISBN or Title/Author search, whichever works for your catalog, then Update.
    3. Click Return to Toolkit.

    There is a tricky situation that seems to arise with foreign-language titles. The book may be published in its native country and the ISBN is different than the ISBN for the book we own, which may have been published in the U.S. In this case, the ISBN might not work for the link. In most cases, it does; but if it doesn’t I had to link to it using the title and author. In this case, the Spanish text is different enough from the English to make it unique and make it findable in the catalog.

    Now I will cross my fingers and hope that Google Translate works well and doesn’t produce broken Spanish!

    GPS to find a book: why not?

    Image by dave77459

    Image by dave77459

    Someone needs to do this:

    Create a GPS system that will help you find a book on the shelves in the library.  My Twitter friend @timnovinger, a web developer in Fort Wayne, asked me via Twitter if we could provide directions to the book on the shelf in addition to the shelf status.  Why not?  I found an interesting article in The Consumerist yesterday about finding your way through the mall via GPS.  I have to say that I sure as heck could have used this while Christmas shopping for my stepdaughter (though no piece of technology can erase the horrific memory of the smell of Abercrombie).

    Other ideas suggested in the article were using GPS to find your car in a parking garage.  Brilliant!

    There are a couple of considerations here: librarians like to walk people to the shelves, because a) we’re generally social and like doing that if we have the time and b) we have a secret agenda to squeeze another reference question or two out of patrons while looking for books on the shelf.  We go to graduate school to learn this technique; it’s called a reference interview, and this is where the magic happens.  When librarians are walking someone back to the shelf where their book is located, we generally chit-chat about what the person is looking for, and often we find out that what a patron asked for in the first five seconds of the encounter is not exactly what they want.  As a patron becomes more comfortable in the conversation with the librarian, they begin to explain why they want it, what exactly they want, and how they are going to use it.  The librarian, in turn, asks questions to figure out what kind of information the patron needs so she can find exactly the right book for the patron.  Sometimes, when we reach the shelf, we’ll see books on related topics and the patron will want to check them out, too.  And then they find more, and more, and then they think of something else they want to look for.  These moments of discovery and wonder, experienced in front of a shelf full of books, are truly magical and enormously fun. Imagine the satisfaction of being able to walk away with as many books as you want, free of charge.  This is why people love libraries and books and always will!  (We also understand, though, the desire of many people to work independently.  See yesterday’s post.)

    The other consideration for using GPS in libraries is that if it requires RFID, there is a hefty price tag.  RFID is an awesome tool for checking out items and, as Tim suggests, helping patrons to locate them, but it’s very expensive.  ACPL has suffered a 1.5 million-dollar budget cut due to property tax reform, so it doesn’t look like we will be able to use an expensive, albeit useful technology like RFID anytime soon.

    So we couldn’t RFID and pin down the location of every book, but there still might be a way to provide some kind of GPS in libraries.  In the meantime, please, ask one of our library staff to help you.  We like it. :-)

    Great minds collide, or, maybe I’m just paying better attention

    There’s some interesting discussion going on right now about libraries.  Here are some of the best articles I’ve seen lately:

    Brian Williams of NBC Nightly News did a great segment about how libraries offer free services in tough economic times. It was good to see something like this on network news because so many people are watching.  Later I found a speech that Mr. Williams gave to the Ad Council, where he talks about his response to someone who suggested a Netflix-like service “except with books“.  Take a look at this video for a good chuckle.

    Then David Lee King wrote about how libraries could do a better job offering digital services.  This article gives a clear picture of where we should be headed.  I’d like to share also, that there were several times while I was on vacation that I had questions I needed answers to.  My preferred method for getting an answer, honestly, is to text it to someone and get a text back.  Sometimes, I just don’t feel like interacting with another person.  At ACPL we aren’t offering this service yet.  We need to ask ourselves, why not?  Technically, I can get around this by sending an e-mail with my phone, but I usually need an answer *now*, not later.  So many people are using their cell phones to do everything–buy stuff, get answers, keep in touch via texting, socially networking, and talking–that we should pay attention and be a library that works with patrons in their preferred environment.  Take a look at ChaCha (my new favorite free service) and you’ll see what we can do.

    Yesterday morning, Diane Riehm of NPR did a show on the role of libraries in economic hard times.
    I do think that talking about libraries on NPR is preaching to the choir, but the show was good and public libraries should spread our gospel in any way possible.

    This morning I sat open-mouthed as I watched “Columbus Joe” Yersavich announce on Good Day Columbus that the Columbus Metro Library is opening Job Help Centers in every single library location.  CML, great job!

    Finally, I read about the San Francisco Public Library’s E-cards, via the Librarian in Black.  What a brilliant idea.  Libraries certainly offer free access to electronic resources, but creating an e-card to provide the access to the cool stuff is an idea that the online community understands.  I just think it’s an excellent marketing strategy.  Can we steal that idea? ;-)

    Laptop Lab PSA

    English-language version:

    Spanish-language version